Experimentation Lab
220 growth experiments, ready to test.
A working library of experiment ideas across 11 business models. Each one is a hypothesis with the metric that decides it, not a promised result. Filter by your model and the stage of the funnel you want to move.
Showing 220 of 220 experiments
Mobile app
20 experiments
#001 · Acquisition
App Store and Google Play listing tests
Testing screenshots and the first line of the description will raise store page conversion to install.
- Decision metric
- Store page install rate
- Effort
- low
#002 · Acquisition
WhatsApp-to-app migration
Moving customers who already order on WhatsApp into the app with an app-only offer will build a cheap install base.
- Decision metric
- Installs from WhatsApp and cost per install
- Effort
- medium
#003 · Acquisition
Deferred deep links in ads
Opening new users straight to the advertised offer after install will raise install-to-first-action rate.
- Decision metric
- Install to first key action
- Effort
- medium
#004 · Acquisition
Neighbourhood-level targeting
Concentrating spend in districts with the highest order density will cut CAC.
- Decision metric
- CAC by district
- Effort
- low
#005 · Activation
Shorter onboarding
Cutting onboarding to the steps needed for the first order will lift activation.
- Decision metric
- Day-1 activation rate
- Effort
- medium
#006 · Activation
Ask for push permission after the first win
Requesting notification permission after the first completed action will raise opt-in versus asking on launch.
- Decision metric
- Push opt-in rate
- Effort
- low
#007 · Activation
First-order incentive vs. free delivery
Free delivery on the first order will activate as many users as a discount at a lower cost.
- Decision metric
- First-order rate and cost per activation
- Effort
- low
#008 · Activation
Pre-filled location and address
Detecting location and pre-filling the address will cut drop-off in the first order flow.
- Decision metric
- First order completion rate
- Effort
- medium
#009 · Retention
Push timing by user habit
Sending pushes at the hour each user usually orders will lift open and order rates.
- Decision metric
- Push-driven orders per 1,000 sends
- Effort
- medium
#010 · Retention
Repeat-booking reminder
Reminding users when their usual interval has passed will raise repeat orders.
- Decision metric
- 30-day repeat rate
- Effort
- low
#011 · Retention
Win-back for 30-day inactive users
A personalised offer on day 30 of inactivity will reactivate more users than a generic blast.
- Decision metric
- Reactivation rate
- Effort
- low
#012 · Retention
In-app streaks or loyalty points
Visible progress toward a reward will raise order frequency.
- Decision metric
- Orders per active user per month
- Effort
- high
#013 · Retention
Rate-the-service loop
Asking for a rating after each order and following up on low scores will reduce churn.
- Decision metric
- Churn among low-score users
- Effort
- medium
#014 · Monetization
Monthly plan or bundle
A prepaid monthly bundle will raise revenue per user and lock in frequency.
- Decision metric
- Plan take-up and ARPU
- Effort
- medium
#015 · Monetization
Premium tier with priority slots
A paid priority option at peak times will add revenue without hurting standard bookings.
- Decision metric
- Premium attach rate
- Effort
- medium
#016 · Monetization
Dynamic add-ons at booking
Suggesting add-ons based on past orders will raise order value.
- Decision metric
- Average order value
- Effort
- low
#017 · Monetization
Corporate and B2B accounts
Offering company accounts will open a higher-volume revenue line.
- Decision metric
- B2B revenue per month
- Effort
- high
#018 · Referral
Referral loop with incentive tiers
Escalating rewards for 1, 3 and 5 referrals will raise referrals per referrer.
- Decision metric
- Paying users from referral
- Effort
- medium
#019 · Referral
Referral prompt after a 5-star rating
Asking for a referral right after a positive rating will lift share rate.
- Decision metric
- Share rate after rating
- Effort
- low
#020 · Referral
Family and friends sharing
Letting users add family members to one account will spread usage inside households.
- Decision metric
- Users per account
- Effort
- high
SaaS & subscription
20 experiments
#021 · Acquisition
Free tool as a lead magnet
A free calculator or template related to the product will bring qualified sign-ups at low cost.
- Decision metric
- Sign-ups from the free tool
- Effort
- medium
#022 · Acquisition
Comparison pages vs. competitors
Honest comparison pages will capture high-intent search traffic.
- Decision metric
- Organic sign-ups from comparison pages
- Effort
- medium
#023 · Acquisition
Arabic product and localised pricing
An Arabic interface and SAR or AED pricing will raise trial starts from GCC visitors.
- Decision metric
- GCC trial start rate
- Effort
- high
#024 · Acquisition
Founder-led LinkedIn content
Weekly founder posts on the problem the product solves will drive demo requests.
- Decision metric
- Demo requests attributed to LinkedIn
- Effort
- low
#025 · Activation
Single activation milestone
Guiding every new user to one key action in the first session will raise trial-to-paid.
- Decision metric
- Activation milestone rate
- Effort
- medium
#026 · Activation
Templates and sample data on sign-up
Starting users with a ready-made workspace will shorten time to first value.
- Decision metric
- Time to first value
- Effort
- medium
#027 · Activation
Onboarding checklist
A visible 4-step checklist will raise the share of trials that complete setup.
- Decision metric
- Setup completion rate
- Effort
- low
#028 · Activation
Human onboarding call for high-fit trials
Offering a 15-minute call to high-fit trials will lift their conversion.
- Decision metric
- Trial-to-paid, high-fit segment
- Effort
- medium
#029 · Retention
Usage-drop alerts
Contacting accounts whose usage falls 40% will save accounts before they churn.
- Decision metric
- Monthly logo churn
- Effort
- medium
#030 · Retention
Annual plan nudge at month 3
Offering annual billing to engaged monthly customers will cut churn.
- Decision metric
- Monthly-to-annual conversion
- Effort
- low
#031 · Retention
In-product feature discovery
Highlighting one unused feature per week will raise breadth of use and retention.
- Decision metric
- Features used per account
- Effort
- medium
#032 · Retention
Cancellation flow with pause option
Offering pause or downgrade at cancellation will save a share of churning accounts.
- Decision metric
- Save rate at cancellation
- Effort
- low
#033 · Monetization
Pricing page anchor test
Adding a higher tier as an anchor will shift sign-ups toward the middle plan.
- Decision metric
- Mix of plans sold
- Effort
- low
#034 · Monetization
Usage-based add-ons
Charging for usage above plan limits will grow revenue from heavy users.
- Decision metric
- Expansion MRR
- Effort
- medium
#035 · Monetization
Seat-based expansion prompts
Prompting admins to invite teammates will grow seats per account.
- Decision metric
- Seats per account
- Effort
- low
#036 · Monetization
Free trial vs. freemium
A 14-day full trial will convert better than a limited free plan for this segment.
- Decision metric
- Paid conversions per 100 sign-ups
- Effort
- high
#037 · Monetization
Reverse trial
Giving new users premium for 14 days, then dropping to free, will raise upgrade rate.
- Decision metric
- Upgrade rate after trial
- Effort
- medium
#038 · Referral
Partner and agency program
Revenue share for agencies that resell the product will open a new channel.
- Decision metric
- Partner-sourced MRR
- Effort
- high
#039 · Referral
Powered-by link in shared outputs
A small branded link on documents users share will drive sign-ups from viewers.
- Decision metric
- Sign-ups from shared outputs
- Effort
- low
#040 · Referral
Give a month, get a month
A free month for both sides will raise referred sign-ups.
- Decision metric
- Referred paid accounts
- Effort
- low
E-commerce
20 experiments
#041 · Acquisition
Creator UGC vs. studio creative
Short creator-style videos on Snapchat and TikTok will beat polished studio ads on cost per purchase, because they look native to the feed.
- Decision metric
- Cost per purchase
- Effort
- low
#042 · Acquisition
Launch on Amazon or Noon
Listing best sellers on a marketplace will reach shoppers already searching for the category without cannibalising the site.
- Decision metric
- Incremental monthly revenue
- Effort
- medium
#043 · Acquisition
Ramadan and White Friday pre-launch list
Collecting WhatsApp opt-ins two weeks before a season will lift day-one sales versus paid traffic alone.
- Decision metric
- Season revenue from the list
- Effort
- low
#044 · Acquisition
Category landing pages for paid traffic
Sending ads to a focused category page instead of the homepage will raise conversion from paid sessions.
- Decision metric
- Paid session conversion rate
- Effort
- low
#045 · Activation
Show Tabby and Tamara on the product page
Showing the instalment price next to the full price will raise add-to-cart on higher-priced items.
- Decision metric
- Add-to-cart rate
- Effort
- low
#046 · Activation
Cash on delivery vs. prepaid incentive
A small prepaid discount will shift orders away from COD and cut failed deliveries without hurting conversion.
- Decision metric
- Prepaid share and delivery success rate
- Effort
- low
#047 · Activation
Guest checkout with phone-only login
Removing account creation and using OTP by phone will lift checkout completion.
- Decision metric
- Checkout completion rate
- Effort
- medium
#048 · Activation
Free shipping threshold test
Setting free shipping just above current AOV will lift AOV without hurting conversion.
- Decision metric
- AOV and conversion rate
- Effort
- low
#049 · Activation
Arabic-first product pages
Native Arabic copy, not translation, will raise conversion for Arabic-language sessions.
- Decision metric
- Conversion rate, Arabic sessions
- Effort
- medium
#050 · Retention
WhatsApp abandoned-cart flow
A WhatsApp reminder within an hour will recover more carts than email alone.
- Decision metric
- Recovered cart revenue
- Effort
- low
#051 · Retention
Replenishment reminders
Messaging customers when a consumable is likely to run out will raise repeat purchase rate.
- Decision metric
- 90-day repeat purchase rate
- Effort
- medium
#052 · Retention
Post-purchase unboxing sequence
A how-to-use and care message after delivery will cut returns and lift second orders.
- Decision metric
- Return rate and second-order rate
- Effort
- low
#053 · Retention
VIP tier for top 10% of customers
Early access and a dedicated WhatsApp line for top customers will raise their purchase frequency.
- Decision metric
- Purchase frequency, top decile
- Effort
- medium
#054 · Monetization
Samples with every order
Including samples of related products will drive full-size purchases of the sampled items.
- Decision metric
- Sample-to-purchase rate
- Effort
- low
#055 · Monetization
Curated bundles vs. single items
Pre-built bundles at a small discount will raise AOV more than they reduce margin.
- Decision metric
- AOV and contribution margin
- Effort
- low
#056 · Monetization
Checkout add-on carousel
Low-priced add-ons shown at checkout will raise items per order.
- Decision metric
- Items per order
- Effort
- low
#057 · Monetization
Gift wrapping and gift messages
A paid gift option before Eid and Ramadan will add revenue and raise conversion for gift shoppers.
- Decision metric
- Gift option attach rate
- Effort
- low
#058 · Monetization
Subscribe and save
A recurring delivery option for consumables will create predictable revenue without hurting one-off sales.
- Decision metric
- Subscription take-up rate
- Effort
- high
#059 · Referral
Give 50, get 50 referral credit
A double-sided store credit will produce more referred first orders than a one-sided reward.
- Decision metric
- Referred first orders
- Effort
- medium
#060 · Referral
Share-your-unboxing reward
Rewarding customers who post their unboxing will generate low-cost UGC and new traffic.
- Decision metric
- Posts per 100 orders and referred sessions
- Effort
- low
Marketplace
20 experiments
#061 · Acquisition
Seed supply in one city first
Concentrating supply in one city before expanding will give buyers enough choice to convert.
- Decision metric
- Buyer conversion in the launch city
- Effort
- medium
#062 · Acquisition
SEO pages for every category and city
Auto-generated, useful category-by-city pages will capture long-tail search demand.
- Decision metric
- Organic sessions to listings
- Effort
- medium
#063 · Acquisition
Seller-led promotion kit
Giving sellers ready-made posts and links will turn their followers into buyers.
- Decision metric
- Buyers from seller-shared links
- Effort
- low
#064 · Acquisition
Waitlist with invite priority
A waitlist that moves you up for each invite will build demand before launch.
- Decision metric
- Invites per waitlist sign-up
- Effort
- low
#065 · Activation
First-listing wizard for sellers
A guided wizard with photo tips will raise the share of sellers who publish a first listing.
- Decision metric
- Seller first-listing rate
- Effort
- medium
#066 · Activation
Trust badges on listings
Verified-seller and rating badges will raise buyer contact or purchase rate.
- Decision metric
- Listing-to-contact rate
- Effort
- low
#067 · Activation
Instant reply prompts for sellers
Nudging sellers to reply within 10 minutes will raise transaction rate.
- Decision metric
- Inquiry-to-transaction rate
- Effort
- low
#068 · Activation
Escrow or buyer protection
Holding payment until delivery will raise first-time buyer conversion.
- Decision metric
- First purchase rate
- Effort
- high
#069 · Retention
Saved searches with alerts
Alerting buyers when new matching listings appear will bring them back.
- Decision metric
- Return visits from alerts
- Effort
- low
#070 · Retention
Seller performance dashboard
Showing sellers their views and sales will keep them listing.
- Decision metric
- Active sellers month over month
- Effort
- medium
#071 · Retention
Re-list reminders for sold-out items
Prompting sellers to restock popular items will keep supply fresh.
- Decision metric
- Re-list rate
- Effort
- low
#072 · Retention
Buyer loyalty credit
A small credit on the next purchase will raise buyer repeat rate.
- Decision metric
- Buyer 60-day repeat rate
- Effort
- low
#073 · Monetization
Promoted listings
Paid placement in search will add revenue without hurting buyer experience.
- Decision metric
- Promoted revenue and buyer conversion
- Effort
- medium
#074 · Monetization
Take-rate test by category
Adjusting commission by category margin will raise revenue without losing sellers.
- Decision metric
- Net revenue and seller churn
- Effort
- medium
#075 · Monetization
Seller subscription tier
A monthly plan with lower fees and tools will attract high-volume sellers.
- Decision metric
- Seller plan take-up
- Effort
- medium
#076 · Monetization
Delivery as a paid add-on
Offering integrated delivery will add fee revenue and raise conversion.
- Decision metric
- Delivery attach rate
- Effort
- high
#077 · Referral
Seller-invites-seller reward
Rewarding sellers who bring other sellers will grow supply cheaply.
- Decision metric
- Sellers acquired by referral
- Effort
- low
#078 · Referral
Share-a-listing link
A one-tap WhatsApp share on every listing will bring new buyers.
- Decision metric
- Sessions from shared listings
- Effort
- low
#079 · Referral
Buyer referral credit
A double-sided credit for buyers will grow demand in new areas.
- Decision metric
- Referred first purchases
- Effort
- low
#080 · Referral
Featured-seller stories
Publishing seller success stories will attract new sellers.
- Decision metric
- Seller sign-ups from stories
- Effort
- medium
Food & delivery
20 experiments
#081 · Acquisition
Own-app ordering vs. aggregators
An own-channel discount will move repeat customers off aggregators and save commission.
- Decision metric
- Share of orders on own channel
- Effort
- medium
#082 · Acquisition
Lunch-hour office targeting
Ads targeted at office districts before noon will lift weekday lunch orders.
- Decision metric
- Weekday lunch orders
- Effort
- low
#083 · Acquisition
Food creator tastings
Inviting local food creators for tastings will drive first orders at lower cost than ads.
- Decision metric
- First orders from creator codes
- Effort
- low
#084 · Acquisition
Late-night menu
A short late-night menu will capture demand when competitors are closed.
- Decision metric
- Orders after 11pm
- Effort
- medium
#085 · Activation
Reorder last meal button
One-tap reorder on the home screen will raise second-order rate.
- Decision metric
- Second-order rate
- Effort
- low
#086 · Activation
Photo-first menu
Real photos on every item will raise item-page conversion.
- Decision metric
- Menu conversion rate
- Effort
- low
#087 · Activation
Delivery time promise
Showing an accurate delivery time upfront will raise checkout completion.
- Decision metric
- Checkout completion rate
- Effort
- medium
#088 · Activation
First order free delivery
Free delivery on the first order will activate as many customers as a discount, more cheaply.
- Decision metric
- First orders per spend
- Effort
- low
#089 · Retention
Weekly meal plan subscription
A weekly plan will lock in frequency for regular customers.
- Decision metric
- Plan subscribers and churn
- Effort
- high
#090 · Retention
Late-order apology credit
An automatic credit when an order is late will protect repeat rate.
- Decision metric
- Repeat rate after late orders
- Effort
- low
#091 · Retention
Ramadan iftar and suhoor bundles
Seasonal bundles will raise order frequency during Ramadan.
- Decision metric
- Ramadan orders per customer
- Effort
- low
#092 · Retention
Stamp card in the app
Every sixth meal free will raise monthly order frequency.
- Decision metric
- Orders per customer per month
- Effort
- low
#093 · Monetization
Combo upsell at checkout
Offering a drink and side as a combo will raise basket size.
- Decision metric
- Average basket value
- Effort
- low
#094 · Monetization
Family and group platters
Group platters will raise order value on weekends.
- Decision metric
- Weekend average order value
- Effort
- low
#095 · Monetization
Catering for offices and events
A catering menu will add large, predictable orders.
- Decision metric
- Catering revenue per month
- Effort
- medium
#096 · Monetization
Menu engineering by margin
Featuring high-margin items first will lift gross margin per order.
- Decision metric
- Gross margin per order
- Effort
- low
#097 · Referral
Gift a meal
Letting customers send a meal to a friend will bring new customers.
- Decision metric
- New customers from gifted meals
- Effort
- medium
#098 · Referral
Group order link
A shared group-order link will introduce the brand to new people in each group.
- Decision metric
- New customers from group orders
- Effort
- medium
#099 · Referral
Review for dessert
A free dessert for a review will lift ratings on aggregators.
- Decision metric
- Rating and review volume
- Effort
- low
#100 · Referral
Office ambassador program
Rewarding one person per office for organising group orders will grow office accounts.
- Decision metric
- Active office accounts
- Effort
- low
EdTech
20 experiments
#101 · Acquisition
Free placement test
A free level test will bring in high-intent learners at low cost.
- Decision metric
- Test-to-sign-up rate
- Effort
- low
#102 · Acquisition
Parent-targeted ads for junior tracks
Ads aimed at parents with outcome-focused messages will lower cost per junior enrolment.
- Decision metric
- Cost per junior enrolment
- Effort
- low
#103 · Acquisition
Free live trial class
A live trial class will convert better than recorded samples.
- Decision metric
- Trial-to-enrolment rate
- Effort
- medium
#104 · Acquisition
Teacher-led short videos
Short lessons from real teachers on TikTok and Instagram will drive organic sign-ups.
- Decision metric
- Organic sign-ups
- Effort
- low
#105 · Activation
First lesson within 24 hours
Booking the first lesson inside a day will raise activation.
- Decision metric
- Sign-up to first lesson rate
- Effort
- medium
#106 · Activation
Goal-setting on sign-up
Asking learners for a goal and showing a plan will raise week-one completion.
- Decision metric
- Week-one lesson completion
- Effort
- low
#107 · Activation
Remove friction to first value
Cutting steps before the first lesson will shorten time to first value.
- Decision metric
- Time to first lesson
- Effort
- medium
#108 · Activation
Progress report for parents
Sending parents a progress note after the first week will raise conversion to paid.
- Decision metric
- Junior trial-to-paid
- Effort
- low
#109 · Retention
Cohort tracking by start month
Tracking retention by start cohort will surface where learners drop.
- Decision metric
- Month-3 retention by cohort
- Effort
- medium
#110 · Retention
Streaks and weekly goals
Visible streaks will raise lessons per week.
- Decision metric
- Lessons per active learner
- Effort
- medium
#111 · Retention
Behavioural email by activity
Emails triggered by learner behaviour will lift engagement over a fixed calendar.
- Decision metric
- Email engagement and return rate
- Effort
- low
#112 · Retention
Teacher check-in after a missed class
A personal message after a missed class will reduce drop-off.
- Decision metric
- Return rate after a missed class
- Effort
- low
#113 · Monetization
Term packages vs. monthly
A discounted term package will raise lifetime value.
- Decision metric
- Package share and LTV
- Effort
- low
#114 · Monetization
Sibling discount
A sibling discount will raise enrolments per family.
- Decision metric
- Learners per family
- Effort
- low
#115 · Monetization
Certificates and exam prep add-on
A paid exam-prep track will add revenue from advanced learners.
- Decision metric
- Add-on attach rate
- Effort
- medium
#116 · Monetization
Group vs. 1:1 pricing
Offering small groups at a lower price will reach a new segment without cannibalising 1:1.
- Decision metric
- Group enrolments and 1:1 mix
- Effort
- medium
#117 · Referral
Refer a friend, get a free class
A free class for both sides will raise referred enrolments.
- Decision metric
- Referred enrolments
- Effort
- low
#118 · Referral
Shareable progress certificate
A shareable milestone certificate will bring visitors from learners' networks.
- Decision metric
- Sessions from shared certificates
- Effort
- low
#119 · Referral
School and company partnerships
Partnering with schools or employers will open group enrolments.
- Decision metric
- Partner enrolments
- Effort
- high
#120 · Referral
Parent WhatsApp community
A moderated parent community will drive word of mouth.
- Decision metric
- Referrals from community members
- Effort
- medium
Lead gen & B2B
20 experiments
#121 · Acquisition
Lead form ads vs. landing page
Instant lead forms will lower cost per lead, but a landing page will win on cost per qualified lead.
- Decision metric
- Cost per qualified lead
- Effort
- low
#122 · Acquisition
Click-to-WhatsApp ads
Ads that open a WhatsApp chat will produce more conversations than a web form.
- Decision metric
- Cost per qualified conversation
- Effort
- low
#123 · Acquisition
Industry-specific landing pages
A landing page per industry will raise conversion over one generic page.
- Decision metric
- Landing page conversion rate
- Effort
- medium
#124 · Acquisition
Webinar or live demo
A monthly live session will produce warmer leads than gated content.
- Decision metric
- Webinar-to-meeting rate
- Effort
- medium
#125 · Activation
Speed to lead under 5 minutes
Calling or messaging within 5 minutes will raise qualification rate.
- Decision metric
- Lead-to-qualified rate
- Effort
- medium
#126 · Activation
Shorter form with progressive profiling
Asking for 3 fields first and the rest later will raise submissions without lowering quality.
- Decision metric
- Form completion and qualified rate
- Effort
- low
#127 · Activation
Self-booking calendar after form
Letting leads book a meeting immediately will raise meetings booked.
- Decision metric
- Form-to-meeting rate
- Effort
- low
#128 · Activation
Lead scoring and routing
Routing high-score leads to senior reps will raise close rate.
- Decision metric
- Close rate by score band
- Effort
- medium
#129 · Activation
Proof on the landing page
Showing real numbers and process near the form will raise conversion.
- Decision metric
- Landing page conversion rate
- Effort
- low
#130 · Retention
Nurture sequence for not-ready leads
A 6-week educational sequence will bring back leads that were not ready to buy.
- Decision metric
- Re-engaged leads to meeting
- Effort
- low
#131 · Retention
Quarterly business review for clients
Regular reviews with clients will raise renewal and upsell.
- Decision metric
- Renewal rate
- Effort
- medium
#132 · Retention
Closed-lost re-engagement at 90 days
Re-contacting lost deals after 90 days will reopen a share of them.
- Decision metric
- Reopened opportunities
- Effort
- low
#133 · Retention
Onboarding kickoff within 48 hours
A fast kickoff after signing will reduce early cancellations.
- Decision metric
- 90-day client retention
- Effort
- low
#134 · Monetization
Productised starter package
A fixed-scope, fixed-price entry offer will shorten sales cycles.
- Decision metric
- Sales cycle length and win rate
- Effort
- medium
#135 · Monetization
Tiered proposals
Presenting three options in proposals will raise average deal size.
- Decision metric
- Average deal value
- Effort
- low
#136 · Monetization
Retainer vs. project pricing
Offering a retainer alongside project pricing will raise lifetime value.
- Decision metric
- Retainer share of new deals
- Effort
- medium
#137 · Monetization
Annual prepay discount
A discount for paying a year upfront will improve cash flow without hurting win rate.
- Decision metric
- Prepaid share of deals
- Effort
- low
#138 · Referral
Client referral fee
A clear referral fee for clients and partners will raise referred deals.
- Decision metric
- Referred deals per quarter
- Effort
- low
#139 · Referral
Co-marketing with complementary firms
Joint content with non-competing firms will reach their audience at no media cost.
- Decision metric
- Leads from co-marketing
- Effort
- medium
#140 · Referral
Ask for introductions at project wins
Asking for two introductions when a client hits a milestone will raise referral volume.
- Decision metric
- Introductions per client
- Effort
- low
Multi-branch services
20 experiments
#141 · Acquisition
Google Business Profile per branch
Complete, active profiles with photos and posts will raise calls and direction requests.
- Decision metric
- Calls and direction requests per branch
- Effort
- low
#142 · Acquisition
Branch-level radius ads
Ads targeted around each branch will cut cost per booking versus city-wide targeting.
- Decision metric
- Cost per booking by branch
- Effort
- low
#143 · Acquisition
Online booking from Instagram and Snapchat
A booking button in social profiles will turn followers into bookings.
- Decision metric
- Bookings from social profiles
- Effort
- low
#144 · Acquisition
Off-peak introductory offer
A first-visit offer valid only at off-peak times will fill idle capacity.
- Decision metric
- Off-peak utilisation
- Effort
- low
#145 · Activation
WhatsApp booking confirmations
Confirming and reminding by WhatsApp will cut no-shows.
- Decision metric
- No-show rate
- Effort
- low
#146 · Activation
Deposit for first-time bookings
A small refundable deposit will cut no-shows from new customers.
- Decision metric
- New-customer no-show rate
- Effort
- low
#147 · Activation
Same-day availability shown first
Showing the earliest slot first will raise booking completion.
- Decision metric
- Booking completion rate
- Effort
- medium
#148 · Activation
Welcome message after first visit
A thank-you and next-step message will raise second-visit booking.
- Decision metric
- Second-visit rate
- Effort
- low
#149 · Retention
Automated rebooking reminder
Reminding customers at their usual interval will raise repeat bookings.
- Decision metric
- Repeat bookings per month
- Effort
- low
#150 · Retention
Cohort-based churn review
Reviewing monthly cohorts by branch will reveal which branches lose customers and why.
- Decision metric
- Churn by branch cohort
- Effort
- medium
#151 · Retention
Membership or package of visits
Prepaid packages will raise visit frequency and lock in customers.
- Decision metric
- Package take-up and visits per customer
- Effort
- medium
#152 · Retention
Service recovery for low ratings
Calling every customer who rates 3 or below within 24 hours will win back a share of them.
- Decision metric
- Return rate after low rating
- Effort
- low
#153 · Retention
Birthday and occasion offers
A personal offer around birthdays will bring lapsed customers back.
- Decision metric
- Occasion-offer redemption
- Effort
- low
#154 · Monetization
Upsell menu at check-in
Showing add-on services at check-in will raise revenue per visit.
- Decision metric
- Revenue per visit
- Effort
- low
#155 · Monetization
Peak and off-peak pricing
A small peak premium will shift demand and raise revenue per hour.
- Decision metric
- Revenue per available hour
- Effort
- medium
#156 · Monetization
Retail products at the branch
Selling related products at checkout will add margin per visit.
- Decision metric
- Retail attach rate
- Effort
- medium
#157 · Monetization
Corporate packages for local companies
Bulk packages for employees will add steady volume.
- Decision metric
- Corporate revenue per branch
- Effort
- high
#158 · Referral
Referral card with every visit
A bring-a-friend card with a reward for both will raise new customers.
- Decision metric
- Referred new customers
- Effort
- low
#159 · Referral
Review request after the visit
Asking happy customers for a Google review will lift rating and local ranking.
- Decision metric
- New reviews per month
- Effort
- low
#160 · Referral
Branch leaderboard for referrals
A friendly competition between branch teams will raise referral asks.
- Decision metric
- Referrals per branch
- Effort
- low
Fintech
20 experiments
#161 · Acquisition
Salary-day campaigns
Concentrating spend around salary days will lower cost per funded account.
- Decision metric
- Cost per funded account
- Effort
- low
#162 · Acquisition
Comparison and calculator pages
A fees or savings calculator will capture high-intent search traffic.
- Decision metric
- Sign-ups from calculator pages
- Effort
- medium
#163 · Acquisition
Employer partnerships
Onboarding through employers will bring in verified users at lower CAC.
- Decision metric
- Accounts per partner
- Effort
- high
#164 · Acquisition
Creator explainers in Arabic
Short Arabic explainers on how the product works will lift install-to-sign-up.
- Decision metric
- Install-to-sign-up rate
- Effort
- low
#165 · Activation
Shorter KYC flow
Pre-filling data from national ID services where allowed will raise KYC completion.
- Decision metric
- KYC completion rate
- Effort
- high
#166 · Activation
Save and resume onboarding
Letting users finish KYC later without starting over will recover drop-offs.
- Decision metric
- Resumed onboarding rate
- Effort
- medium
#167 · Activation
First transaction incentive
A small reward for the first transaction will raise funded-to-active rate.
- Decision metric
- First transaction within 7 days
- Effort
- low
#168 · Activation
Trust signals at sign-up
Showing licensing and security information during sign-up will reduce abandonment.
- Decision metric
- Sign-up completion rate
- Effort
- low
#169 · Retention
Spending insights notification
A weekly spending summary will raise monthly active usage.
- Decision metric
- Monthly active users
- Effort
- medium
#170 · Retention
Card activation nudge
Reminding users who received a card but have not used it will raise activation.
- Decision metric
- Card activation rate
- Effort
- low
#171 · Retention
Goal-based savings pots
Named savings goals will raise balances kept in the app.
- Decision metric
- Average balance per user
- Effort
- medium
#172 · Retention
Dormant account reactivation
A targeted offer to accounts inactive for 60 days will reactivate a share of them.
- Decision metric
- Reactivation rate
- Effort
- low
#173 · Monetization
Premium plan with clear perks
A paid tier with travel or cashback perks will add subscription revenue.
- Decision metric
- Premium conversion rate
- Effort
- medium
#174 · Monetization
Instant transfer fee test
A small fee for instant transfers, with free standard transfers, will add revenue without hurting usage.
- Decision metric
- Fee revenue and transfer volume
- Effort
- low
#175 · Monetization
Merchant cashback offers
Funded merchant offers will add revenue and engagement.
- Decision metric
- Offer redemptions per user
- Effort
- medium
#176 · Monetization
Credit limit increase prompts
Prompting eligible users about higher limits will raise usage.
- Decision metric
- Spend per active card
- Effort
- medium
#177 · Referral
Referral bonus on first transaction
Paying the referral reward only after the friend transacts will cut referral fraud.
- Decision metric
- Referred active users
- Effort
- low
#178 · Referral
Split-the-bill feature
Splitting bills with non-users will expose the app to new people.
- Decision metric
- Sign-ups from split invites
- Effort
- high
#179 · Referral
Send money to non-users
A claim link for money sent to non-users will convert recipients.
- Decision metric
- Claim-to-sign-up rate
- Effort
- medium
#180 · Referral
Family accounts
Letting parents open accounts for children will grow households.
- Decision metric
- Accounts per household
- Effort
- high
Real estate
20 experiments
#181 · Acquisition
Project landing pages per audience
Separate pages for investors and end-users will raise lead quality.
- Decision metric
- Qualified lead rate
- Effort
- low
#182 · Acquisition
Click-to-WhatsApp with project brochure
Sending the brochure instantly on WhatsApp will raise lead volume.
- Decision metric
- Cost per qualified conversation
- Effort
- low
#183 · Acquisition
Virtual tour ads
Ads featuring a 3D or video tour will raise viewing bookings.
- Decision metric
- Cost per viewing booked
- Effort
- medium
#184 · Acquisition
Off-plan launch waitlist
A priority-access waitlist will build demand before launch.
- Decision metric
- Waitlist sign-ups
- Effort
- low
#185 · Activation
Lead response under 5 minutes
Replying within 5 minutes will raise viewing bookings.
- Decision metric
- Lead-to-viewing rate
- Effort
- medium
#186 · Activation
Mortgage calculator on listings
Showing the monthly payment will raise inquiries from end-users.
- Decision metric
- Listing inquiry rate
- Effort
- low
#187 · Activation
Self-booked viewings
Letting leads pick a viewing slot online will raise bookings.
- Decision metric
- Viewings booked
- Effort
- low
#188 · Activation
Lead scoring by budget and timeline
Routing hot leads to senior agents will raise conversion.
- Decision metric
- Viewing-to-reservation rate
- Effort
- medium
#189 · Retention
Nurture sequence for long buying cycles
A monthly update on prices and new units will keep leads warm.
- Decision metric
- Re-engaged leads
- Effort
- low
#190 · Retention
Construction progress updates
Regular progress updates to off-plan buyers will reduce cancellations.
- Decision metric
- Cancellation rate
- Effort
- low
#191 · Retention
Handover experience survey
Following up after handover will surface issues before they become complaints.
- Decision metric
- Post-handover satisfaction
- Effort
- low
#192 · Retention
Owner community
An owners' WhatsApp community will raise repeat investment.
- Decision metric
- Repeat buyers
- Effort
- medium
#193 · Monetization
Payment plan options
Offering flexible payment plans will raise reservations.
- Decision metric
- Reservation rate
- Effort
- medium
#194 · Monetization
Upgrade packages
Paid finishing or furniture packages will raise revenue per unit.
- Decision metric
- Package attach rate
- Effort
- medium
#195 · Monetization
Property management add-on
Offering rental management to investors will add recurring revenue.
- Decision metric
- Management contracts signed
- Effort
- high
#196 · Monetization
Early-bird pricing tiers
Price steps by launch phase will create urgency without discounting later.
- Decision metric
- Sales velocity by phase
- Effort
- low
#197 · Referral
Buyer referral reward
A reward for buyers who refer another buyer will lower CAC.
- Decision metric
- Referred reservations
- Effort
- low
#198 · Referral
Broker partner program
A clear commission structure for brokers will widen reach.
- Decision metric
- Broker-sourced sales
- Effort
- medium
#199 · Referral
Handover event invitations
Inviting owners to bring a friend to handover events will create referrals.
- Decision metric
- Leads from events
- Effort
- low
#200 · Referral
Shareable unit cards
A one-tap share of a unit on WhatsApp will spread listings.
- Decision metric
- Sessions from shared units
- Effort
- low
Clinics & healthcare
20 experiments
#201 · Acquisition
Service-specific landing pages
A page per treatment will raise booking conversion from search.
- Decision metric
- Booking rate from search
- Effort
- low
#202 · Acquisition
Doctor-led educational videos
Short videos from doctors will build trust and drive bookings.
- Decision metric
- Bookings from social
- Effort
- low
#203 · Acquisition
Google Business Profile per clinic
Active profiles with reviews will raise calls and bookings.
- Decision metric
- Calls per clinic
- Effort
- low
#204 · Acquisition
Insurance-accepted messaging
Stating accepted insurers clearly will raise booking intent.
- Decision metric
- Booking rate
- Effort
- low
#205 · Activation
Online booking with real availability
Showing live slots will raise booking completion over a call-back form.
- Decision metric
- Booking completion rate
- Effort
- medium
#206 · Activation
WhatsApp reminders
Reminders 24 hours and 2 hours before will cut no-shows.
- Decision metric
- No-show rate
- Effort
- low
#207 · Activation
Pre-visit forms online
Completing forms before arrival will cut waiting time and raise satisfaction.
- Decision metric
- Waiting time and rating
- Effort
- medium
#208 · Activation
First consultation offer
A reduced first consultation for new patients will raise first visits.
- Decision metric
- New patient visits
- Effort
- low
#209 · Retention
Follow-up booking at checkout
Booking the follow-up before the patient leaves will raise return visits.
- Decision metric
- Follow-up attendance
- Effort
- low
#210 · Retention
Treatment plan reminders
Reminders for the next step in a treatment plan will reduce drop-off.
- Decision metric
- Treatment completion rate
- Effort
- low
#211 · Retention
Annual check-up recall
Recalling patients for annual check-ups will raise repeat visits.
- Decision metric
- Recall booking rate
- Effort
- low
#212 · Retention
Post-visit satisfaction check
Contacting unhappy patients within 24 hours will protect retention and reviews.
- Decision metric
- Return rate after low score
- Effort
- low
#213 · Monetization
Care packages
Prepaid packages for multi-session treatments will raise revenue per patient.
- Decision metric
- Package take-up
- Effort
- medium
#214 · Monetization
Family memberships
A family membership will raise visits per household.
- Decision metric
- Members and visits per member
- Effort
- high
#215 · Monetization
Complementary service suggestions
Suggesting related services after a visit will raise revenue per patient.
- Decision metric
- Cross-service bookings
- Effort
- low
#216 · Monetization
Off-peak pricing
Lower prices at quiet times will raise utilisation.
- Decision metric
- Chair or room utilisation
- Effort
- medium
#217 · Referral
Review request after the visit
Asking satisfied patients for a review will lift rating and search ranking.
- Decision metric
- New reviews per month
- Effort
- low
#218 · Referral
Refer a family member
A benefit for referring a family member will bring new patients.
- Decision metric
- Referred new patients
- Effort
- low
#219 · Referral
Corporate wellness partnerships
Agreements with local companies will bring employee patients.
- Decision metric
- Corporate patient visits
- Effort
- high
#220 · Referral
Doctor referral network
Building relationships with referring doctors will raise specialist bookings.
- Decision metric
- Referred bookings
- Effort
- medium
How we run it
Ideas are cheap. A testing system is not.
We prioritise with ICE (impact, confidence, ease), run a weekly testing cadence, and keep every result in one learning log, so wins compound and losses are only paid for once.
| Experiment | ICE |
|---|---|
WhatsApp abandoned-cart flow | 576 Running |
Free shipping threshold test | 392 Next |
Guest checkout with phone-only login | 240 Next |
Replenishment reminders | 216 Backlog |
ICE = impact × confidence × ease, each scored 1–10. Highest score runs first.